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how to identify target market: a guide for small business owners
So, you've got a brilliant idea for your small business. That's the exciting part. But who are you selling it to? Answering this question is one of the most critical steps in building a business plan that actually works for a small entrepreneur like you. Identifying your target market isn't just about picking a demographic…
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How to Calculate Profit Margin for Your Business
Figuring out your profit margin is pretty simple on the surface. You just take your profit, divide it by your revenue, and then multiply that number by 100 to get a percentage. This one number tells you exactly how much cash your business actually pockets for every single dollar it brings in. For any small…
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A Practical Guide to Small Business Cash Flow Management
Managing the cash flowing in and out of your business is one of the most critical things you'll do as an owner. It's the daily discipline of tracking, analyzing, and fine-tuning your finances to make sure you always have enough money on hand to pay the bills, your team, and invest in real growth. This…